BCMA Featured Members #2 Valerie Cheong
Nurturing Your Unique Brand – Wellbeing for the self employed and business owners
Valerie has worked in a number of fields: financial services and project management before starting her career as a self employed. Having made several career changes, Valerie has learnt to raise her own self awareness so as to make each career transition, a journey worth making. She worked for a number of years with business owners to grow and consolidate their businesses. She then joined a Pan African Trust to help beneficiaries carry out the projects that received funding from her employer.
Having to travel and work with people of different cultural and professional backgrounds, Valerie has learnt to look after her own wellbeing. She used her self help Reiki techniques as well as meditated regularly. She started her training as a Law of Attraction Practitioner so that she can use it to achieve her own personal goals. She is used to push the boundaries of her comfort zone and adjust to different cultural norms. She is now a Reiki teacher based on Eastern Principles ( Komyo Reiki Kai)
From Valerie’s personal perspective, wellbeing encompasses many aspects – managing change and befriending your worries, time management and learning new tools such as financial planning are all essential to building your resilience when you are self employed or running a business.
Self employment can be a daunting project. Deciding on how to market your services, what prices would you be charging, how to work out how much you need financially to run your business, how to define your Unique Selling Points (USP) and use it to raise your visibility.
Valerie is now using her work experience to coach and mentor her clients who are looking to start their own business or grow their existing business or run their charities. She provides them support to improve their managerial skills, grow their comfort zone as well as their financial literacy. An understanding of financial planning is important for the personal wellbeing of the business owner or founder as finances is part of the lifeline for your self employment or organisation to be successful.
Valerie is a member of the International Coaching Federation and has a certificate in Professional Coaching. She is also a Neuro Linguistic Programming Practitioner and has received training in Coaching for Conflict Resolution. Find out more about Valerie and her work
Would you like to be a BCMA Featured Member? or find out more about the BCMA? contact Tracy at the BCMA Office